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Is outbound sales right for you? | Ben Smith

Shawn Austin Johnson Season 2 Episode 19

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Mastering Outbound Sales with Ben Smith

In this episode, Shawn interviews Ben Smith, the founder of Bright Reach Sales, who has over seven years of experience in driving revenue through effective sales strategies. Ben shares his journey from insurance sales to founding Bright Reach, emphasizing the importance of outbound sales for business growth. He provides insights into overcoming skepticism about outbound methods, establishing goals, and implementing personalized sales tactics. Ben also touches on the challenges of entrepreneurship, the impact of AI on sales, and leveraging gifts to build meaningful client relationships. This episode is a must-listen for anyone seeking to elevate their sales strategy and achieve long-term business growth.

00:00 Introduction to Outbound Sales
00:32 Meet Ben Smith: Founder of Bright Reach Sales
02:01 The Birth of Bright Reach
04:48 Defining Outbound Sales
07:57 The Long-Term Mindset in Sales
13:46 Building Rapport and Providing Value
19:44 Overcoming Objections in Outbound Sales
24:38 Aligning Sales and Operations
30:12 Incentivizing Salespeople for Long-Term Success
31:23 Defining Salesperson Responsibilities
35:07 The Future of Outbound Sales with AI
39:16 The Power of Personalized Gifts in Sales
48:15 Encouraging Outbound Sales Skeptics
51:46 Challenges of Entrepreneurship
55:11 Where to Find More About Bright Reach Sales

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